This Strategy Following Every Big Brands to Make their Products Habitual.

Ever noticed how Vaseline teaches MBA pricing lessons better than most textbooks? 💡

The other day, while browsing through a store, something on the Vaseline shelf made me stop and think.

Two packs. Same product. But look at this:
🧴 12g pack → ₹10 → ₹0.83/g
🧴 85g pack → ₹174 → ₹2.05/g

Wait… the smaller pack is cheaper per gram? 🤔
Isn’t it usually the other way around where bigger packs offer better value?

That’s when it clicked this isn’t a pricing error, it’s a marketing masterstroke by HUL (Unilever).

Here’s why 👇
👉 The ₹10 pack is designed for accessibility students, rural households, or first-time buyers. It’s not about profit, it’s about penetration. Build trust first.

👉 The ₹174 pack caters to loyal customers who value convenience. Once you’re hooked, you choose the bigger pack and that’s where the margin magic happens.

In MBA terms, it’s a smart blend of:
✅ Penetration Pricing – make the entry affordable.
✅ Market Segmentation – tailor SKUs for different audiences.
✅ Consumer Psychology – hook with accessibility, retain with loyalty.

💭 Takeaway: The ₹10 pack is not a loss it’s an investment in customer acquisition.
The ₹174 pack? That’s the return on loyalty.

and this strategy following every big brands to make their products habitual.

Textbook theory meets real-world execution beautifully. 📚✨

MarketingStrategy Branding PricingStrategy ConsumerPsychology MBAInsights MarketingLessons BusinessStrategy HUL Unilever FMCGMarketing MarketingMindset MarketSegmentation PenetrationPricing CustomerLoyalty MarketingCaseStudy

Comments

The Importance of Internships for College Students

In today’s competitive job market, internships have become an essential stepping stone for college students aiming to enhance their career prospects. As students transition from academic life to the professional world, internships provide invaluable experiences that bridge the gap between theory and practice. Here’s why internships are crucial for college students. Fill this google form for better opportunity: Google form for internship Fill this google form for better opportunity: Google Form for internship 1. Real-World Experience Internships offer students the opportunity to gain hands-on experience in their chosen fields. This exposure allows them to apply theoretical knowledge learned in the classroom to real-world situations, making their education more relevant and impactful. According to Delhi University, internships help students understand what is expected in a professional environment, providing insights into daily operations and industry standards . 2...

What is one specific Google Maps setting you always recommend users adjust for better privacy or accuracy?

Google Maps Privacy Recommended Google Maps Setting for Better Privacy and Accuracy One specific Google Maps setting that users should always review and adjust is Location History (also known as Timeline). This feature tracks and stores a detailed record of every place you visit, including routes and time spent at each location. While it helps improve map suggestions and commute predictions, it can also compromise your privacy if left enabled. Why You Should Adjust It: Privacy Protection: Turning off Location History prevents Google from storing your movement data, reducing the amount of personal information collected. Data Control: You can delete previously stored location data or set it to auto-delete every 3, 18, or 36 months. How to Adjust: Open Google Maps and tap your profile picture in the top-right corner. Select Your data in Maps . Under Location History , choose Turn off to stop tracking. Tap Manage History if you wish to delete past data or enable auto-delete . ...

MBA 1 Semester Last 11 Year Question Paper DAVV University, Indore

MBA-1-SEM-ACCOUNTING-FOR-MANAGERS-OB-418-JUN-2024 MBA-1-SEM-BUSINESS-COMMUNICATION-OB-422-JUN-2024 MBA-1-SEM-BUSINESS-ENVIRONMENT-OB-420-JUN-2024 MBA-1-SEM-IT-AND-E-BUSINESS-FUNDAMENTALS-OB-419-JUN-2024 MBA-1-SEM-MANAGERIAL-ECONOMICS-OB-423-JUN-2024 MBA-1-SEM-MARKETING-MANAGEMENT-FINANCIAL-ACCOUNTING-OB-278-JUN-2024 MBA-1-SEM-ORGANISATION-BEHAVIOUR-OB-421-JUN-2024 MBA-1-SEM-PRINCIPLES-AND-PRACTICES-OF-MANAGEMENT-OB-416-JUN-2024 MBA-1-SEM-QUANTITATIVE-TECHNIQUES-OB-417-JUN-2024 MBA-1-SEM-ACCOUNTING-FOR-MANAGERS-B-418-APR-2023 MBA-1-SEM-BUSINESS-COMMUNICATION-B-422-APR-2023 MBA-1-SEM-BUSINESS-ENVIRONMENT-B-420-APR-2023 MBA-1-SEM-IT-AND-E-BUSINESS-FUNDAMENTALS-B-419-APR-2023 MBA-1-SEM-MANAGERIAL-ECONOMICS-B-423-APR-2023 MBA-1-SEM-ORGANISATION-BEHAVIOUR-B-421-APR-2023 MBA-1-SEM-PRINCIPLES-AND-PRACTICES-OF-MANAGEMENT-B-416-APR-2023 MBA-1-SEM-QUANTITATIVE-TECHNIQUES-B-417-APR-2023 MBA-1-SEM-ACCOUNTING-FOR-MANAGERS-SF-412-MAR-2022 MBA-1-SEM-BUSINESS-COMMUNICATION-MAR-2022 MBA-1-SEM-BUSI...

Shi_Bloggs

Search This Blog